Marketing and Sales
This course is part of the Entrepreneurship & Business Development Specialization
Course Overview
A small marketing budget doesn’t mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics. This course will show you how to get maximum exposure at minimum cost. You will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.
This course will show you how to get maximum exposure at minimum cost. You will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.
What you'll learn
⇒ Recognize what we mean by the term “marketing”
⇒ Discover how to use low-cost publicity to get your name known
⇒ Know how to develop a marketing plan and a marketing campaign
⇒ Use your time rather than your money to market your company effectively
⇒ Understand how to perform a SWOT analysis
Self-Paced
Learn at your own schedule
9 hours
Estimated time of complete
English
Language
$89.00
Cost
Verifiable
Verified Certificate
The base salary for Marketing Specialist range
$60,941 - $81,896
Course Outline
– Course Overview
– Learning Objectives
– Pre-Assignment
– Pre-Course Assessment
– Pre-Assignment Review
– What is Marketing?
– What is Sales?
– The Best Marketing
– Glossary of Terms
– Trends and Fads
– Making Connections
– Why Research is Important
– The Ten Questions
– The Cyclical Nature of Business
– Primary Research
– Secondary Research
– Top Ten Strategies for Success
– Identifying the Strategies
– Strategy Descriptions
– Analyzing the Strategies
– Identifying Opportunities
– The Personal Touch
– Mission Statement
– Sample Mission Statements
– A Personal Mission Statement
– Making Connections
– Why Attend a Trade Show?
– Preparing for a Trade Show
– The P’s of Marketing
– Bringing it All Together
– SWOT Analysis
– Sample SWOT
– A Simple Marketing Plan for Small Budgets
– The Big Marketing Budget
– The Basic Formulas
– Making Connections
– Saying No to New Business
– Making Connections
– Advertising Myths
– Creating Desire
– The Right Approach
– Getting to the Decision Makers
– Networking Tips to Consider
– Making Connections
Starting Point
Where I Want to Go
How I Will Get There
