Learning Objectives
Pre-Assignment
Worksheet
Pre-Course Assessment

– Business Environment
– Defining Globalization
– Making Connections
– Factors in Globalization
– Your Presence in the Marketplace
– The Role of Human Resources
– Open for Business
– Exercising Knowledge (Pre-Assignment Review)
– Top Trends
– Take on the World

– Evaluating Your Options
– Supporting Organizations
– Making Connections
– Understanding Trade Agreements
– How Trade Transactions Work
– Transactional Dealings
– Collaborative Transactions
– Supply Alliances
– Making Connections

– How Services Are Traded
– Making Connections
– Imports vs. Exports
– Separating Products from Services
– How Intangible Products Fit In
– Contractual Entries
– What’s Your Value?
– Developing Your Value Proposition
– Mechanics of a Trade Transaction

– What is E-Commerce?
– Making Connections
– Protection of Information
– Security Checklist
– Basic E-Commerce Business Models
– Give It A Go
– E-Commerce Goals and Models
– Making Connections

– Bridging the Cultural Gap
– Looking at Culture
– Keeping an Open Mind
– Stepping Over the Cultural Gap
– Building Relationships
– Making Connections
– Tips for Bridging the Cultural Gap
– Is There a Global Culture Developing?
– Making Connections

– Managing Multiple Currencies
– The Currency Conversion Process
– Making Connections
– Mitigating Your Risks
– Basics of Trade Finance
– Financing
– Mitigating Risk
– Export Credit Agencies
– Documentation
– Getting Paid
– Trade Finance and Technology
– Making Connections

– Introduction to Supply Chain Management
– Keys to Success
– The Need for Excellence in Supply Chain Management
– The Supply Chain
– The Supply Management Leader
– Making Connections
– Identifying and Meeting Documentation Requirements
– Packaging and Labeling
– Making Connections
– Security and Safety
– Transporting Dangerous Goods
– Seeking Out Specialists
– Negotiating Market Entry
– The Negotiation Process
– Influencing Elements

– International Regulations
– Public-Trade Law
– Trade Agreements
– Certificates of Origin
– Extraterritoriality and Fair Trade
– Price Cartels
– The Role of the World Trade Organization
– Health and Environmental Regulations
– The Role of ECA’s
– Getting the Right Advice: The Legal Bits
– Considering the Remedies
– Mediation
– Arbitration or Litigation
– Where to Litigate
– Government Agencies
– Testing the Waters

– The Ethical Conundrum
– Ethical Dilemmas
– Case Studies
– Making Connections
– Different Points of View
– The Friedman View
– Cultural Relativist View
– Righteous Moralist View
– Making Connections
– Corporate Social Responsibility
– The Three Levels
– Making Connections
– Sustainability
– Case Studies
– Codes of Conduct
– Developing a Code of Conduct
– Making Connections

– The AAA Approach
– Leveraging Triple A
– Case Study
– A Strategic Approach
– Making Connections

– A Business Framework
– The Purpose of the Plan
– Outlining the Plan
– Global Business Plan Worksheet
– The Planning Process
– Planning Worksheet
– Market Evaluation
– Pulling the Pieces Together
– Making Connections

– Getting Your Product or Service to Global
– Markets
– Creating the Right Strategy
– Making Connections
– Marketing Plan Worksheet
– Exit Strategy
– Diagnosing Issues
– Developing Product Names
– Case Studies
– Color Choices
– Summary

Starting Point
Where I Want to Go
How I Will Get There