Transversal Learning and Development

Financial Planning
Marketing & Sales
SPECIALIZATION

FPMS Overview

The ultimate goal of all businesses is sale! Many enterprises will fail by establishing a solid financial plan apart from marketing strategies that will generate leads. Financial planning, strategic marketing and a relevant sales system are pivotal for business growth.  Yet, specialists in those three fields combined are rare and needed on the market. 

This specialization will equip participants with all necessary tools and strategies to develop marketing strategies that can generate sales while taking into account budgeting. 

Some of what you will learn

With this specialization, you will acquire competencies in financial planning, budgeting, money management, traditional and digital marketing strategies, and sales approaches. 

Careers and Opportunities

CORE COURSES [all 7 are required]

|    Accounting Skills for New Supervisors  
|    Budgets and Managing Money
   
|    Growth Hacking  
|    Prospecting for Leads Like a Pro   
|    Marketing for Small Businesses     
|    Marketing and Sales      
|    Dynamite Sales Presentations   

CORE ELECTIVES [choose 2] 

|    Creating a Google AdWords Campaign   
|   
Telemarketing: Using the Telephone as a Sales Tool 
|
   Body Language: Reading Body Language as a Sales Tool   
|   
Social Selling for Small Businesses  

General Electives [choose 3]

|    Building Relationships for Success in Sales   
|    E-Commerce Management   
|    Social Media and Your Business   
|    Basic Internet Marketing 
|    Introduction to E-Mail Marketing 
|    Story Marketing for Small Business 

COURSE REGISTRATION

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FPMS - Professional Certificate

Self-paced courses with materials
$750
  • Access to the 12 courses
  • Test and quizzes
  • Technical Support with the Platform
  • Course Certificate of Completion
  • Professional Certificate
  • Program Badge

FPMS - Certified Specialization

Required portfolio and certification exam
$1450
  • Access to the 12 courses
  • Test and quizzes
  • Certification Exam
  • Technical Support with the Platform
  • Academic Assistance
  • Course Certificate of Completion
  • Certified Certificate of Specialization
  • Program Badge