ENTREPRENEURSHIP AND SMALL BUSINESS DEVELOPMENT SPECIALIZATION
- Become a ESBD Certified or Specialist
ESBD Overview
Entrepreneurship is known as the engine of most economies and a sink for many families’ financial sustainability. Alone with entrepreneurship, according to the World Bank, in addition to being drivers of local growth and job creation, SMEs play an increasingly important role in addressing urgent development challenges, in particular those related to sustainability and service delivery. Many has chosen to quite 9 to 5 jobs for personal investments in business. More specialists are needed for such businesses growth.
This specialization creates opportunities not only for different aspects of business development. It provides the necessary competencies to those who would rather launch their personal business than keep on investing their talents in others’. This specialization will equip participants to be ready for both initiatives.
Some of what you will learn
With this specialization, you will learn the foundations to creating and developing a personal business from business planning, branding, to marketing, sales, budgeting and managing money, product development, purchasing and procurement, logistics and supply chain management, customer care and strategies to launch your business globally.
Careers and Opportunities
- Business Development Manager
- Small Business Consultant
- Small Business Owner
- Marketing and Sales Manager
- Customer Relations Manager
- Operations Manager
CORE COURSES [all 7 are required]
| Entrepreneurship 101
| Global Business Strategies
| Marketing and Sales
| Budgets and Managing Money
| Logistics and Supply Chain Management
| Critical Elements of Customer Service
| E-Commerce Management
CORE ELECTIVES [choose 3]
| Business Etiquette: Gaining That Extra Edge
| Marketing for Small Businesses
| Fostering Innovation
| Intrapreneurship
| Building an Online Business
| Branding: Creating and Managing Your Corporate Brand
| Purchasing and Procurement Basics
General Electives [choose 3]
| Negotiating for Results | Business Writing That Works
| Communication Strategies
| CRM: An Introduction to Customer Relationship Management
| Basic Business Management: Boot Camp for Business Owners
| Kickstarting Your Business with Crowdsourcing
| Creative Thinking and Innovation | Emotional Intelligence
| Working with the Media | Managing Customer Service | Writing a Business Plan
COURSE REGISTRATION
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ESBD - Professional Certificate
Self-paced courses with materials- Access to the 12 courses
- Test and quizzes
- Technical Support with the Platform
- Course Certificate of Completion
- Professional Certificate
- Program Badge
ESBD - Certified Specialization
Required portfolio and certification exam- Access to the 12 courses
- Test and quizzes
- Certification Exam
- Technical Support with the Platform
- Academic Assistance
- Course Certificate of Completion
- Certified Certificate of Specialization
- Program Badge
