E-Commerce Management
This course is part of the Entrepreneurship & Business Development Specialization
Course Overview
As the global Internet population continues to grow, electronic commerce is growing as well. By the end of 2015, e-commerce is expected to generate over $400 billion annually. This huge market encompasses traditional e-commerce, as well as m-commerce (which is growing faster than any other sector) and location-based e-commerce.
This course will teach entrepreneurs how to develop, market, and manage an e-commerce business, giving them a crucial advantage in today’s competitive market.
What you'll learn
– Describe what the terms e-commerce and m-commerce mean
– Develop an e-commerce business plan
– Evaluate e-commerce software options
– Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process
– Test, launch, and update your e-commerce site
– Design engaging, responsive web content
– Understand e-commerce payment options and choose appropriate options for your site
– Use appropriate tools to track key e-commerce metrics
– Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management
– Create a marketing plan with all the essential elements
– Market your online store using social media and other appropriate channels
– Use discounts and promotions to market your e-commerce business
– Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly
– Protect your intellectual property
– Identify the rules and regulations that will govern your e-commerce businesses
Self-Paced
Learn at your own schedule
9 hours
Estimated time of complete
English
Language
$69.00
Cost
Verifiable
Verified Certificate
Average Salary by E-Commerce Managers
$58,364
Course Outline
Learning Objectives
Pre-Assignment
Worksheet
Pre-Course Assessment
What is E-Commerce?
A Brief History
Why Do Customers Buy Online?
The Six Models
The Language of E-Commerce
What’s Your Goal?
The E-Commerce Business Plan
Company Description
Revenue Model
Products and Services
Competitive Analysis
Organizational Strategy
Marketing Strategy
Making Connections
Looking at the Options
Options for Your Business
Test Driving
Your Internet Address
Overall Site Organization
Top-Level Page
Call To Action
Navigating Through Your Site
Search Box
Menus and Categories
Building Effective Product Pages
Sample Pages
Shopping Cart Features
The Checkout Process
Optimizing Your Checkout Process
Order Confirmation Page
Additional Site Elements
Contact Page
Frequently Asked Questions
Testimonials
Privacy and Information Gathering Policies
Shipping Options
Order Information
Member Information
Social Media Integration
Pre-Assignment Review
Testing, Launching, and Updating
Optimization Tools
Launching the Site
Post-Launch Testing
Split and Multivariate Testing
Making Connections
Designing Engaging Web Content
Design Do’s and Don’ts
Making Connections
Use Dynamic Pages
Leverage User-Generated Content
Using Responsive Web Design
Building Relationships
Making Connections
Introduction
Credit and Debit Cards
Online Payment Systems
Mobile Payment Systems
Digital Cash
Cash on Delivery or Check by Mail
The Growth of Mobile Commerce
Top M-Commerce Retailers
Strategies for Success
What Does the Future Hold?
Key Metrics
Overall Site Metrics
Shopping Cart Metrics
Tracking Referrers and Keywords
Tools to Track Data
E-Commerce Management Tools
Customer Relationship Management
Systems
Third Party Tools
A Final Note
Making Connections
Behind the Scenes Activities
Creating a Marketing Plan
Cycle Overview
Looking at the Steps
Essential E-Commerce Marketing Channels
E-Mail
Offline Media
Marketing with Social Media
Facebook
Twitter
Pinterest
Making Connections
Creating Promotions that Make You Money
Protecting Your Customers and Your Business
Building Trust with Customers
Your Responsibilities to Your Business
Intellectual Property on the Internet
Fair Use Considerations
Resources
Trade Rules and Regulations
Privacy Regulations
Global Differences
Case Study
Making Connections
Starting Point
Where I Want to Go
How I Will Get There
16. Summary
17. Recommended Reading List
18. Post-Course Assessment
