As the world has become more digital, online communication is essential for business leads and growth. From small business to large corporation, a strategic digital communication  has become a cornerstone to not only convey a business message but to build a community of consumers. Many surveys have revealed that consumers would more likely to consider products or services that are well messaged online than by stepping into a physical store. With such reality, specialists in digital transformation are needed more than ever. 

A specialization will create opportunities to be hired by providing you with the skills to understand the digital world and develop communication strategies that can enhance any business to spread their message, hence become global.